Recently, Tommy Darker (Think Beyond The Band) concluded a series in 3 parts entitled The Rise of the Musicpreneur. His articles have been given considerable notice over at Hypebot.com, and the last of the 3 parts is no less noteworthy.

In this article, Darker concisely explains why it is no longer sufficient to draw knowledge exclusively from within the music industry to succeed in the business. Now more than ever, there are elements from fields such as sociology, the neuroscience of marketing and persuasion, the study of  causal events behind media going viral, and the psychology of human behavior which may be used to better understand and market one’s music.

The full article may be found here.