Dr. Luke, Amy Grant and Gustavo Santaolalla at 9th Annual ASCAP “I Create Music” EXPO

ascap expo 2014 image The American Society of Composers, Authors and Publishers (ASCAP) ASCAP “I Create Music” EXPO will take place April 24th-26th 2014, at the Loews Hollywood Hotel in Los Angeles, CA. The ASCAP “I Create Music” EXPO is the premier conference for songwriters, composers and producers. The three-day event covers all genres of music and includes one-on-one sessions, networking events, creative and interactive panels, business, legal and legislative discussions, round-table workshops, product displays, state-of-the-art technology demonstrations, performances and more. This year’s EXPO programming features keynote by Dr. Luke, “We Create Music”: Gustavo Santaolalla and Paul Williams in Conversation, Heart In Motion: Master Session with Amy Grant, and live performances by Desmond Child, Shane McAnally, Beth Orton, Ray Parker, Jr., and Richie Sambora.

In addition to signature keynote presentations, master classes, hitmaker panels and artist performances, ASCAP will once again bring together a diverse and gifted group of music creators and industry professionals to participate in a extensive range of panels designed to support music creators at every stage of their career. The EXPO will also provide attendees with several opportunities to get their music heard – and receive honest feedback and advice – through a variety of panels and songwriter showcases.

To kick off the EXPO, on Wednesday, April 23rd, Loews Hollywood Hotel will host the 31th annual ASCAP Pop Awards, honoring Tom Petty with the prestigious ASCAP Founders Award for his exceptional contribution to music as a pioneering songwriter.





9th Annual ASCAP “I Create Music” EXPO Set for April 24-26



ASCAP is pleased to announce that the 9th annual ASCAP “I Create Music” EXPO will be held April 24th-26th, 2014 at the Loews Hollywood Hotel in Los Angeles, CA. The three-day event is the premier conference for songwriters, composers and producers in all genres of music. The ASCAP EXPO will feature creative and business-focused panels, workshops, master classes, keynotes, One-on-One sessions, song critiquing, networking events, product displays, state-of-the-art technology demonstrations, performances and more. Video of panels and performances from this past year’s ASCAP EXPO – over 40 panels, totaling nearly 60 hours of content – is available to stream online for the newly discounted price of $75.

Since 2006, the ASCAP EXPO has brought together some of the biggest names in music. Keynote sessions have featured Katy Perry; Diplo & Big Sean; Ne-Yo & Stargate; Justin Timberlake & Bill Withers; Jon Bon Jovi & Richie Sambora; Tom Petty; John Mayer; Quincy Jones interviewed by Ludacris; Carly Simon; The Smeezingtons (Bruno Mars, Philip Lawrence and Ari Levine); Lindsey Buckingham interviewed by Sara Bareilles; Randy Newman; Jackson Browne; Steve Miller; Ann & Nancy Wilson (Heart); and Jeff Lynne. Writer-composer Master Sessions, performances, panels and the signature “We Create Music” panelshave included an impressive list of music creators, such as Pharrell Williams, Peter Frampton, Natasha Bedingfield, Marcus Miller, Desmond Child, Rodney Crowell, Dr. Luke, Jermaine Dupri, James Newton Howard, Fergie, Steve Lillywhite, Paul Williams, Jimmy Jam & Terry Lewis, Wyclef Jean, John Rich, Stephen Schwartz, Nico Muhly, Jill Scott, Ricky Skaggs, James Levine, Jimmy Webb, Mike Posner, Jared Leto, Rufus Wainwright, John Rzeznik, Ryan Tedder, Seth MacFarlane, Jason Mraz, Don Was, Judy Collins and Chaka Khan to name a few.

All music creators, publishers and executives will benefit from this unique creative event, which is designed around personal interaction, education and networking. The ASCAP EXPO is open to anyone, not just ASCAP members. Registration for the event is now open.

To learn more and to stay up-to-date on the latest ASCAP “I Create Music” EXPO news, visit www.ascap.com/expo, and connect with ASCAP on Facebook and Twitter.

For 2013 coverage by Diana Hereld for Hypebot, please redirect here.

The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP’s mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world’s best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business – from bars, restaurants and retail, to radio, TV and cable, to Internet, mobile services and more. The ASCAP license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. With over 460,000 members representing more than 8.5 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its writer and publisher members. www.ascap.com

ASCAP Spotlight: Ali Isabella

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By Diana Hereld | @christypaffgen

At the 8th annual ASCAP Expo, over 2,000 songwriters, composers and publishers gathered to take part in three days of lectures, workshops and live showcases specifically designed to promote knowledge and networking in their craft. Although all levels of accomplishment and success were represented, hallways and rooms bustled with people seeking their next break. The question at the front of everyone’s mind is constantly this: in an industry that’s progressively moving toward an age of D.I.Y. methods-how does one break through?

Throughout the Expo, many had the pleasure of meeting Ali Isabella, one of the events youngest guests-and headline artists. At just seventeen years old, Isabella has performed in many of the top clubs in New York as well as headlined two pre-Grammy parties-one honoring Quincy Jones and Stevie Wonder celebrating the 54th and for St. Jude’s hospital the 55th annual Grammy awards. In 2012, she impressively became the youngest musician to ever perform in Wembley Arena in London, opening for country music superstars Reba McIntire and Lonestar. Isabella released her first album in 2012 “Say You’ll Be Mine” in the UK. In the US, her debut single, “New York City Country Girl” reached #14 on the Billboard Hot 100 chart and was #1 for four weeks on the Billboard Hot Country Singles chart.

On Thursday evening, Isabella performed at the showcase in Loews Hollywood Hotel for the Women’s International Music Network (WiMN), an organization created to bring women together in the music industry. Upon hearing Isabella sing, one’s immediate reaction may in regard to the clarity and strength of her powerful voice. She has been dubbed “the next Taylor Swift,” and her performance did not disappoint. Watching Ali sing was the most natural thing on earth – in front of leading industry specialists, executive producers and composers, she was simply at home in her music.

Possibly the most refreshing element of Isabella’s identity stems from her humility. Found on the receiving end of bullying in high school, Isabella is quick to exhibit compassion and resilience regarding her experience without an ounce of smugness at her professional success. On being the youngest ever musician to perform at Wembley Arena, she spoke of being anxious, but in tradition to the sensation many singer-songwriters experience, once she was on stage, what she was born to do took over:

“When I go back to it and think about it, I don’t even really remember it because it was all so overwhelming…I mean, the stage is like my home because before I go on, I’m really nervous but once I go up there I’m just comfortable and I’m able to forget about it.”

On the journey to where she has come from, Isabella speaks highly of everyone involved. Initially discovered as a singer-songwriter via a chance meeting via her father in a New York Starbucks, Ali has come a long way. Her powerhouse team composed of her band, publicists and management function more as a familial unit than a management force. One thing is to be sure, however-they know exactly what they are doing. Armed up-front with publicist Andrea Pagano, manager John Velasco (Direction by Appointment, Inc.) has an impressive resume, including having represented Tina Turner, and having managed and/or published Marvin Gay, Hal David and John Denver.

A bit further down the line, not only is Isabella getting publicity via multiple live performances, an app well-designed to keep fans updated with everything they need, and a sponsorship with Casio, she is also pioneering ways to keep an active presence online. Her internet broadcast series will soon be released. She states:  “We just go around and interview people in the entertainment industry-people that have helped me along the way, people that I’ve met-I just think it’s a great way to be informed about people behind the scenes because they’re the ones that make everything happen along the way.”

Ali Isabella’s fresh yet endearing catalogue will catch one’s attention from the beginning. Songs like “What If” and “Crazy Beautiful Life” written by Ali herself exhibit a fresh, raw honesty. The goal of releasing her much-anticipated new album is set for this summer. When Ali speaks of being an encouragement to those who once shared the shoes of being nothing but a singer-songwriter with a guitar and a dream, she shares a unique insight into her character.

“I think it’s really important to write your own songs and tell your own story,” she says. “I think it tells people much more about yourself than just singing songs that people wrote for you, and I think people just appreciate that when you tell your own story because that takes a lot of courage to get up there and be singing about pretty deep stuff.”

What does this say about success for singer-songwriters in the music industry today? In a world where business ventures of all kinds are turning increasingly to D.I.Y. methods for marketing and promotion, the “traditional” music business model (which many of ASCAP’s largest successes have stemmed from) is still one that continues to prevail. However, there is much to learn from young Isabella’s story-any initial break is only the beginning of the equation. An artist must possess the qualities to not only acquire but also maintain their fans-which is the precise moment the online and social media tactics of D.I.Y. come in.

Check out Ali Isabella here:



Diana Hereld (@christypaffgen) is a Los Angeles based singer-songwriter and music psychology/neuroscience researcher.